What are cookies and what is the purpose for which they are used?

Cookies are text files saved by a web browser on the User’s end device (on a computer, laptop, smartphone, etc.). During further visits on the Websites, a web browser sends such a file back to the Website and thus it can be always recognised. Some cookies are necessary to enable the User to navigate the Websites and use their resources. Furthermore, cookies ensure, through gathering of information concerning the manner in which the User uses the Websites, proper operation of the Websites and increase performance of the same, making it possible to find faster the needed information. Some cookies are also used to acquire information for analytical and statistical purposes. The Controller reserves a possibility to apply cookies for marketing purposes.

What types of cookies are used by AR Generation?

Strictly necessary cookies: This type of cookies is strictly necessary for operation of an internet site and cannot be disabled in the Controller’s systems. The strictly necessary cookies are usually used in response to actions taken by the User, such as setting the privacy options, logging in or filling out online forms. You may change your browser’s settings in such a way, so as to block them, however in this case it will not operate properly.

Session cookies: They are temporary cookies stored in the browser’s memory until the browser session comes to an end, i.e. until it is closed. These cookies are mandatory for some applications or functionalities to work properly.

Permanent cookies: They facilitate the use of frequently visited sites (e.g. they ensure optimum navigation, and remember the selected resolution, content layout, etc.) Such information is stored in a browser’s memory for a longer period. That period depends on the choice, which may be made in that browser settings. This type of cookies makes it possible to transfer information to the server every time a given site is visited.

Functional cookies: This type of cookies helps us improve effectiveness of conducted marketing activities and adjust them to your needs and preference e.g. by remembering all the choices made on sites.

Analytic cookies: This type of cookies enables the Controller to count visits and collect information on the sources of website navigation, which makes it possible to improve its operation. They also help to find out which sites are most popular or how visitors navigate a site. If the User blocks this type of cookies, the Controller will not be able to collect information on usage of the site and will not be able to monitor its performance.

The Controller uses the tools which help to understand the needs of Website users:

Google Analytics - a tool used for counting of visits on the Websites and their duration, and for determining which functionalities of the Websites or which parts of them are most frequently used or visited and how particular users use them. The information collected this way makes it possible to analyse performance of the Websites and determine development directions for new functionalities and services. Inorder to acquire more information, the Controller encourages you to read the information concerning Google Analytics Cookie.

Forum cookies - are used for authorisation and open session of Users of the Website’s internet forum.

The Controller also reserves the possibility to use Advertising cookies:
For the purpose of promoting certain services, articles or events, the Controller may use ads displayed on other internet sites. The purpose of this type of cookies is to make advertising messages most correlated and adjusted to your preferences. Additionally, cookies prevent the same adverts from re-appearance. These adverts are used only to inform about conducted activities. For more information refer to our privacy policy.

Analytical cookies management

You may resign from anonymous recording of activities performed on a website in analytical cookies. The privacy principles adopted by Service Providers of the Controller and the information on possible resignation from their cookies are set forth at the following address: Google Analytics: https://support.google.com/analytics/answer/9019185?hl=en

Using a browser to control cookies

Most browsers enable you to display, manage, delete and block cookies on an internet site. The Controller uses cookies only with the User’s consent.

At any time you may disable or modify the possibility to save cookies on your end device, through proper settings in the software for browsing internet sites (in a web browser).

We remind Users that deleting or blocking cookies may have an impact on the comfort of using, and some functions may no longer be available.

In order to acquire more detailed information concerning the management of cookies settings, the Controller encourages you to proceed in accordance with instructions of your web browser, in particular - Internet Explorer, Chrome, Safari, Firefox, Opera. For mobile devices: Android, Safari, Windows Phone, Blackberry.

Are cookies dangerous?

No, cookies are not computer programmes and cannot be used as codes. They don’t spread viruses and each user has a possibility to manage cookies on his/her end device.

Should you have any questions do not hesitate to contact us by ar@ar-generation.com We encourage you to read the AR Generation Privacy Policy and the Information clause on processing of personal data by AR Generation.